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Data mining and its impact on marketing communication – case: heat-treated birch wood

Authors

Roman Dudík

Czech University Of Life Sciences Prague, Czech Republic
Vlastimil Borůvka

Czech University Of Life Sciences Prague, Czech Republic
Marcel Riedl

Czech University Of Life Sciences Prague, Czech Republic
Tomáš Holeček

Czech University Of Life Sciences Prague, Czech Republic

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Posted in WOOD RESEARCH Volume 66, Number 3, 2021Tagged attractiveness, Birch, consumer preferences, heat treatment, marketing analysis, questionnaire survey

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Cite This Article

DUDIK, R., BORUVKA, V., RIEDL, M. & HOLECEK, T. (2021): Data mining and its impact on marketing communication – case: heat-treated birch wood. In: Wood Research 66 (3), 463-476 pp., available at: doi.org/10.37763/wr.1336-4561/66.3.463476

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